Digital Government
OUR OVERVIEW
The Specifics About Our Digital Government Services
Experts in designing and building platforms, mobile apps, websites, video content and social media to engage and inform citizens and federal employees. We provide cleared videographers to travel with the Secretary of State within four hours of notice, develop digital content communications and outreach for department of State across all social media platforms, and provide video support and production for America.gov YouTube Channel, MapGIve.state.gov and ShareAmerica.gov, Our use of data-driven analytics, tailored content to stakeholders increased email subscriptions by 194% and social media “Likes” by 51%


HighPoint’s digital content strategy services include:
Digital strategy and transformation
Customer analytics and insights
Digital marketing and customer engagement
Full lifecycle development, including requirements elicitation, risk and issue tracking, training, and release management
Agile processes to support ad-hoc requests, speed approvals, and align products to user needs

HighPoint’s digital content management services include:
Digital Content architecture, development, and validation
Preservation and archiving functionality
Simplifying underlying object model and design
Content migrations
User Experience (UX)
Data Management definition documents
Content parsing of provenance and metadata
Granule generating (Logically slicing files)
Digital signatures and authentication

HighPoint’s communications and outreach services include:
Social media campaign development
Social media training, creation, and support
Data visualization tools and social media monitoring tools that provide a dashboard of program results
Social media policy education and boot camps
Social media management platform integration
Cultural sensitivities based on the target audience and platforms

HighPoint’s content development services include:
Content development for fact sheets, websites, social media posts, videos, and ads for both international and domestic audiences
Develop of compelling stories and images
Content and messaging platform and delivery channel consistency
Print and digital design collateral
Conceptualizing, researching, copywriting, designing, editing, proofing, and publication

HighPoint’s Videography and Photography services include:
Producing videos for both international and domestic audiences
Photo montages
Stock photographs and video clips
Audio/visual support for live events
Integrated marketing campaigns

HighPoint’s Marketing Analytics services include:
Data-driven analytics to support new and ongoing marketing initiatives both domestically and internationally
Continuous monitoring to identify notable shifts, opportunities, and potential issues
Metrics tracking such as post volume, sentiment, and influencer engagement
Identify potential influencers on social media, news, blogs, review sites, and other sources
Provide strategic insights to inform content strategies